A decade of experience
Marketing and technology expertise built over ten years.
About Custom Metrics
Who We Are
A digital growth partner combining performance-driven marketing with technology solutions.
Our positioning
We don’t just market - we scale businesses.
Custom Metrics exists to help businesses grow — combining marketing, branding and development so growth is planned, built and measured in one place.
Performance-driven marketing + technology
Marketing and technology solutions built around measurable performance.
One-stop solution
Marketing, Branding and Development under one roof.
Our story
A decade in the making
With a decade of experience, Custom Metrics brings performance-driven marketing and technology solutions together as a one-stop solution for Marketing, Branding and Development.
Placeholder: founding story, milestones and team details to be supplied and approved by the client. No company facts beyond the source deck have been added.
Capability philosophy
Three disciplines, one plan
- MarketingPerformance Marketing · Social Media & SEO · Lead Generation · CTV Advertising
- BrandingBrand Identity · UI/UX Design · Creative Design
- DevelopmentWebsites · Mobile Apps · Custom Solutions
Why Custom Metrics
Reasons to work with us
One partner across the whole journey
Marketing, Branding and Development in one team, so nothing gets lost between agencies.
Performance-driven by default
Campaigns are planned around measurable outcomes such as CPA and ROAS.
Marketing and technology together
Traffic and product are designed to work together, not in isolation.
Transparent reporting
Clear reporting so you can see what is driving results.